A symbol-based logo is far more flexible, and its delicate appearance is a bonus, not an end in itself.īright colors are capricious and hard to work with. Mainly, this logo trend isn’t about visual beauty and style but convenience.

They make it possible to create a single logo design that will look well everywhere - or it will be less tricky to divide it into separate elements. And here come the simplified versions or brand new minimalist logos, which save lots of designers’ time and effort. Realistic logomarks are pretty cumbersome and inconvenient, especially when placed on smaller screens or compact business cards. Instead, responsiveness is a natural feature of a logo, and the movement of symbolism and minimalism just proves it. Today hardly anyone considers responsive logos as an independent phenomenon or trend. For this purpose, designers could remove the wordmark, simplify or hide the logomark. These were the logos that could be adapted to the varying screen size or another medium. You probably remember responsive logos, the term which was introduced around five years ago. In fact, it is about fonts, too - but this happens less frequently and is more associated with the global typography trends and the overall popularity of minimalist types. It’s vital to note that the logo trend of basic geometric shapes doesn’t strictly refer to logo marks. And there sure will be more notable examples illustrating this primary logo trend. This year a similar redesign from Citroën followed. For example, last year KIA or Google redesigned their logos (which initially were quite simple and reserved) using simple shapes. The principle “Less is more” isn’t new in design, nor is this a stand-alone logo design trend. Finally, negative space is another great way to adopt simple geometry and sustain visual interest. Or, on the contrary, switch to black & white and bring this minimalist effect to a maximum. In compensation, designers suggest using a vibrant, high-contrast color scheme (sometimes associated with a brand story even better than the logo itself). Basic geometric shapes are various triangles, circles, squares, dots, and lines, which bring logo designs to a simplistic image.

Logo with wordmark